Mastering Communication: Essential Strategies for Engaging Medicare Beneficiaries
In your digital marketing strategy, don’t underestimate the power of keeping up a high-quality, informative blog on your website. Giving clients up-to-date and valuable content builds trust, credibility, and engagement.
Here are a few ideas for kinds of content you can create for Medicare beneficiaries:
1. Answer frequently asked questions (FAQs)
Think of the questions you receive most often from clients. What are the basics of Medicare they always want to know? Write blog posts that answer those questions and share them online. You’ll become a helpful and credible source of information for clients. Having those posts on hand is helpful for answering questions online as well.
2. Explain complex terms in simple language
Medicare can be a complicated topic. As you’re writing, make sure to explain terms in a way Medicare beneficiaries will understand. Like frequently asked questions, you can also write short posts that explain unfamiliar terms.
3. Disprove or clarify confusing or challenging myths/misconceptions
Because Medicare is complex and ever-changing, there are many myths and misconceptions out there. Address those topics in your blog. Some ideas might be the misconception that everyone pays the same amount for Original Medicare. Or that Original Medicare covers prescriptions.
Promote local community events
Participating and promoting community events shows your clients the advantages of working with a local agent. It provides opportunities to connect personally with clients. This doesn’t have to be insurance related – it could be voting information, charities, etc. When you go to a local event, snap some pictures and share your experience.
Share relevant news that would be valuable to them
Find and share news you think Medicare beneficiaries would be interested in or would find useful. You can summarize the original content while giving them the gist of what they need to know and how it pertains to them.
Learn more about improving your marketing and retention strategy and how JAR can help. Find out more at jarinsuranceservices.com/work-with-us
If you are a JAR agent, please reach out to our office directly if you have questions about Marketing and Compliance.